PEP REVIEW: ABS-CBN's "Pinoy Summer Da Best Forever" offer

outriggeroutrigger One SG Force
edited 11:16PM in News and Articles
PEP REVIEW: ABS-CBN's "Pinoy Summer Da Best Forever" offers a colorful and visual feast for viewers
Elvin Luciano
Monday, April 16, 2012 @ 05:52PM


The 2012 edition of ABS-CBN’s summer station ID (SID) titled “Pinoy Summer Da Best Forever” is a colorful look into the Filipino way of celebrating the hottest season of the year.

Directed by Paolo Ramos, the summer station ID features the theme song written by Christine Daria-Estabillo with music created by Marcus and Amber Davis.

It opens with Angelica Panganiban sitting by the roadside, sweltering under the heat of the sun while waiting for assistance since their car broke down. She and her Banana Split co-stars are then welcomed onboard a truck filled with Ati-atihan performers.

The theme song, “Pinoy Summer Da Best Forever,” places emphasis on the warmth of Pinoys with lyrics that go: “Tuwing tag-araw, kulay mo’y lumilitaw / sumasayaw, sumisigaw ang totoong ikaw / Sinasalubong mo ng ngiti ang mundo / Sa bagong kaibigan / Puso’y lumulukso”

Some Kapamilya stars were given the chance to show different facets of themselves such as when Bea Alonzo dressed up as a majorette while KC Concepcion showed off her fire spinning skills.


Still, the SID offers a lot of predictable ingredients. Even before you see the music video, you’ll know that there will be beach scenes, street dancing, fruits, halo-halo, native games and of course, lots of Kapamilya stars delivering their very best 3-seconder smiles. Even the theme of being “da best” is a repeat, or probably just a resumption of their ‘Bida Best’ campaign from the past year.

Although many, if not most of the elements remain the same every year, the challenge is to bring new flavors in every edition. This 2012, the Kapamilya creative team tries to highlight the colors of summer, trying to snag from its competitor the association of “makulay,” which GMA-7 has been using for quite a while now to describe the Filipinos’ “buhay.”

To differentiate it from past summer station IDs, the creative team decided to capitalize on happiness-inducing summer colors that appear in the form of body paint, street graphics, jeepney designs and house decors. Even the splash of water (especially the one generated by a topless Piolo Pascual as he went cliff diving) becomes stylized as computer generated imagery add color to the crystal clear water. It’s effective and it gives that desired effect of having viewers feel their hot summer day becoming more fun and alive. It’s very refreshing to the eyes and it wakes up the senses, especially because it fuses very well with the music.

Speaking of music, we have always liked how ABS-CBN adds a contemporary flavor to its choice of music in its station IDs. The tandem of Amber and Marcus Davis Jr. have perfected the craft of blending contemporary beats with traditional sounds, like in this case, fiesta drums and whistles.

Hearing Sarah Geronimo perform “Pinoy Summer Da Best Forever” makes you want to wish that the Popstar Princess performs more upbeat songs like this. Seeing and hearing Gerald Anderson rap some of the lines of the song was a pleasant surprise.

It is also admirable that they chose to highlight Philippine summer festivals and how they recreated these is quite impressive. Filipinos are known for our colorful festivals, which is why celebrations such as the Panagbenga and Ati-Atihan are given prominence in the SID.

The celebrities, after all those years of doing these music videos, have also learned to look natural, not the usual hyper fun acting, jumping and dancing all over with both eyes and mouths wide open.

Despite the predictability of outdoor scenes, it is evident that the team behind this SID tried to depict Pinoy summer as fun as possible. This is what the SID is really trying to convey in the first place: the Pinoys’ kind of summer is the best, whether it is celebrated in Manila or in Hawaii.

The variety of locations is outstanding: there are white beaches, rock formations that are perfect for cliff diving, and ancestral houses decorated with kiping (leaf-shaped wafers made of rice).

Even the extras are mixed in with the stars seamlessly, eliminating the usual awkwardness.

But the real strength of ABS-CBN’s 2012 summer station ID lies in the fact that everything and everyone look strikingly beautiful—the stars appear radiant, the colors are vibrant, plus the catchy tune makes you want to stomp your feet and dance to the beat.

All these elements make watching it over and over again, a visual feast.

Comments

  • edited 11:16PM
    xuper nice and colorful ang summer station id and c sarah pa ang kumanta....we luv it...!!!!
  • edited 11:16PM
    True enough [img]https://sarahgeronimo.com/uploads/ipb/style_emoticons/legacy/smile.png Ang ganda ng SID ng ABS[/img][img]https://sarahgeronimo.com/uploads/ipb/style_emoticons/legacy/smile.png Bonus pa na si Sarah ang kumanta <3[/img]
  • edited 11:16PM
    the best forever talaga ang summer sid2012 ng abscbn..... 5.jpg alt=':52sgThumb:' ] lalong lalo na sa idol naten si bebe sarah talagang blooming na blooming ang ganda!di nakakasawang tignan ang ganda nya...... dance.gif alt=':dd:' ] kiss2.gif alt=':kiss2:' ] thumbsupsmileyanim.gif
  • edited 11:16PM
    dance.gif alt=':dd:' ] dance.gif alt=':dd:' ] dance.gif alt=':dd:' ] anggaling.gif sarah4ever.gif
  • ate Gate G Popster
    edited 11:16PM
    Again and again very colorful ang ABS summer station ID pero lalo mas maganda dahil si Sarah na sobrang blooming ang kumanta at kasama pa si Ge. Kilig ang sagutan nila sa pag rap. inlove.gif inlove.gif
  • edited 11:16PM
    It was really a great portrayal of what summer is like in the Philippines. Indeed you would want to watch it again and again.

    Maganda talaga pagkakagawa ng Summer Station ID ng ABS-CBN. Of course yung highlight is yung kanta at kumanta. SARAH G. Da Best Forever. [img]https://sarahgeronimo.com/uploads/ipb/style_emoticons/legacy/smile.png Ang cute din kasi may additional kilig factor.[/img]
  • edited 11:16PM
    Thanks for sharing smile.png
  • edited 11:16PM
    LSS wub2.gif
  • edited 11:16PM
    Tnx for sharing!!! talaga lang na napakaganda, pag narinig mo sarap sumayaw at syempre di lang dahil ang Prinsesa ang kumanta kundi dahil good ang feelings, nakakawala ng stress at pagod... Yung nga lang sa amin dito sa TOS kakahomesick!!! Sarap umuwi sa atin ayieeeeeeeeeeee.
  • edited 11:16PM
    thx 4 sharing...
    ganda tlg ng SSID ng ABS, lalo na si sarah ang kumanta. very colorful at tlgng mapapaindak k s sayaw, w/ matching kilig...

    sarah4ever.gif
  • edited April 2012
    mganda tlga xa..pinagisipan at sobrang effort...at!..indi q mapigilang kiligin..pag pala alam mo n masaya si S sasaya k din..sobrang blooming nia ngaun:)..kung c Ge man mgppsaya s kanya ok n ok..kung san xa masaya dun ako:)..ILY S! smile.png
  • edited 11:16PM
    CUte naman talaga ng Station ID nila.. MAGANDA...
  • edited 11:16PM
    Pinoy Summer Da Best Da Best Da Best Forever yes2.gif
  • edited 11:16PM
    ganda tlaga n station ID ng ABS lalo n c bebe kho.....galing!!! worship.gif
  • edited 11:16PM
    Thanks po for sharing! smile.png
  • edited 11:16PM
    simply the best!
Sign In or Register to comment.